What is an Omnichannel?
Every day, we are surrounded by more and more technological innovations. As a result, it has become increasingly difficult to separate between what we do online and what we do in real life. In order to remain relevant and sustainable, businesses must adapt to the market’s evolving needs.
Your customers look for a particular product on different platforms, whether independently or simultaneously, yet expect the same high quality experience regardless where they do the transaction. Therefore, being present in multi-channel platforms, online and offline, is more and more unavoidable in today’s business world, yet not all multi-channel marketing and sales approach is omnichannel.
In short, omnichannel is a business approach and strategy that focuses on uniformed, seamless and high-quality customer experience in multi-channel marketing and sales.
Omnichannel to Meet Customer’s Needs Efficiently
A lean and efficient business operating system is when planning, executing, learning and reviewing feedback loops smoothly, accurately and swiftly. It helps you determine fast what, where, when, and how your customers want and are willing to pay. Also, it should provide an easy way to learn what, when, and where an effort should end, what should be improved, and what should continue, based on the ever-evolving behaviour of dynamic market data.
Furthermore, some customer trends are increasing steadily, such as buy-online-pick-up-in-store (BOPIS), chatbot and seamless and personalised experience between sales channels. As businesses compete to excel in serving the customer, the social commerce trend increases rapidly as another sales channel. Thus, to stay relevant, adopting an omnichannel strategy is inevitable if a business wants to provide high-quality experience in multi-channel.
Get Started with ECCS from e-Agency
Enterprise Commerce Cloud Service (ECCS) is an agile and established omnichannel system from e-Agency. The system ensures cost-effectiveness and cost-efficiency of both fixed and variable costs such as human resources, physical store as well as inventory and delivery management and execution.
Adopting cloud server technology, ECCS is centralised and accessible by authorised multiple users and automatically collects product sales trend reports for each channel and each region. Additionally, an inventory control system could track online & offline channels and distribute inventory according to sales in real-time.
Tiara Nurhalida
A former marketing professional based in Indonesia. Currently an enthusiast business, sales and marketing trend observer, and writer.