Month: June 2023

Customers begin their journey on an e-commerce platform by browsing the product page. The customer browses through product information, images, videos, and reviews, then either leaves the page, goes to the wishlist, or continues to the shopping cart. When the customer’s journey leads to the shopping cart, it is crucial for the e-commerce site to ensure a well-designed flow for customers to experience and complete the check-out process. A shopping cart that does not deliver a convenient experience may result in pending or canceled orders. Therefore, e-commerce websites require shopping cart software that caters to customers’ and businesses needs.

E-commerce Shopping Cart Software: Price

Price matters, but ensure you get the most suitable quality product that covers your business needs and responds best to customers’ demands. Typically, there are various plans that you can choose from based on your needs. 

E-commerce Shopping Cart Software: Payment Methods 

Typically, shopping cart software includes several payment methods to meet your customers’ needs. However, do these options best meet the needs of the majority of your current and potential customers? Do the options available match the business’ needs? If the majority of your customers prefer to pay with local bank transfers, it is wise to find shopping cart software that supports that option. 

E-commerce Shopping Cart Software: Implementation and Usage

Unless you have your own IT team, it is best to use e-commerce software that has little to no hassle in the installment process and is user-friendly. The latter means it should be easy to understand with short steps for the customers’ purchasing process, and easy for the shop’s admins to manage orders from the cart. 

E-commerce Shopping Cart: After-Sales Service

Trusted e-commerce software providers generally offer after-sales service which is any assistance offered to a customer after the purchase of a product. Support can be in the form of training to use the product, assistance with installation, support with the usage of shopping cart software, and so on. To gain a clear understanding of the availability of after-sales service, you can speak with Chat Support or use the contact form on the website. 

E-commerce Shopping Cart: Real-Time Synchronisation and Real-Time Data 

Shopping cart software is ideally able to provide clients with sales data from when the item enters a shopping cart up to the purchase completion. Some software offers real-time data, some others provide periodical data which are both great, but if you want to be able to take immediate actions, establishing real-time data and insight will be the recommended option. 

Start With Canal Cart from  e-Agency

Canal Cart is an E-commerce Cart System that helps expand your business from offline to online. It is a concept of O2O.  Canal Cart provides real-time data in sale orders data, offline inventory data, and online inventory data. Offline inventory data is auto-synced with offline inventory data and you could monitor it in a single platform. Detailed sales information is tabulated with the download function.

With easy 3 steps implementation and user-friendly user tools. Full support will be given from us throughout your operations. Canal Cart from e-agency automatically synced your offline store and online store with all inventory data, product data, customer data, and sales order data. Better management could be easily done with just a click anywhere. Talk to us here.

Tiara Nurhalida

A former marketing professional based in Indonesia. Currently an enthusiast business, sales, and marketing trend observer, and writer.

Inventory management is often handled manually or with outdated software in some businesses, that lead to an inefficient operational system, inaccurate planning and reporting, resulting in a set back and potentially have detrimental effects. These five common inventory management problems are often overlooked, 

Accessibility and visibility issues

A good inventory management system would be able to locate where a particular item is stored with the click of a button. Additionally, the warehouse should have sufficient and organized space for each group of items to be visible and accessible. Yet, that is not always the case when inventory management is ineffective, moreover when it is handled manually. 

Overstocks, understock and out of stocks

Especially when the cycle of a particular item is short, overstocking can disrupt cash flow. On the other hand, understocking leads to chaotic stock management. When the seller cannot meet demand due to being understocked, or out of stock, a disorganized restocking schedule is not just frustrating but also becomes a potential loss. 

Loss of inventory

Another big problem is inventory losses caused by theft, damage, spoilage, obsolete, and so on; this supply chain issue requires the ability of a system to properly pinpoint, track, and measure the problem and blindspots in the area, swiftly and accurately. 

Multi-Platform Process Errors

It is the age of multi-platform sales, whether between online platforms or between online and offline. On online platforms, sales, regardless of where they occur, should be processed in the same way, streamlined, on a first-come, first-served basis for consumers, and according to the principle of first in, first out for stock. A single dashboard that tracks sales in real-time from multi-platform is the most effective way to do this.

Miscommunication Between Units or Within a Unit

Ideally, communication between the marketing, sales, inventory and finance departments, or within a department is clear and concise. However, it is inevitable that miscommunications will occur. These miscommunications can negatively affect the performance of a department or working unit, including the inventory department. The work unit is responsible for receiving, storing, and distributing goods promptly and efficiently. By using automation as much as possible, you can reduce the chances of this human error occurring. . 

Get Started with e-Agency

In addition to providing retailers with a well-organized warehouse, e-Agency also enables them to track and report their inventory in real-time using cutting-edge technology. 

Tiara Nurhalida

A former marketing professional based in Indonesia. Currently an enthusiast business, sales and marketing trend observer, and writer. 

Ideally, there is high demand for your products and fewer competitors, correct? However, that is rarely the case. The chance is some sellers sell the same products or products that serve, more or less, the same purpose as yours. Therefore many factors affect consumers’ decision to purchase from a store, and one of the factors is visual.   

There is no doubt that visual elements are crucial to the success of an online store. Studies show that humans are visual creatures, and visual cues affect decision-making. In many cases, what shoppers see influences what they buy. Justuno confirmed in their published statistics that 93% of consumers consider visual appearance to be the key-deciding factor in a purchasing decision.  

Product Images

Images you provide should be a mix of product-only images with a clean, white background and the product in action. The first type offers detailed information that consumers may want to know, while the latter presents the product at scale and brings it to life. 

Product Video

It is not surprising that product videos are gaining popularity. They not only bring a product to life but also present it in three dimensions and provide a more realistic perspective.

Some of the product videos include tutorials (can be short for social media or in-depth) on how to use or get started with your product. Another type is showcase videos to highlight the features or details. Another form is an explainer video. This latter is said to be a powerful tool to convince and convert if delivered well and follows the 3 Cs of effective communication: clear, concise, and complete. 

Live Commerce

Live commerce or Livestream commerce is technically a type of product video, where a host presents the product with engaging and persuasive communication. Live commerce provides an opportunity for a direct conversation and a live shop right then and there. This Livestream type of video can be powerful to build a sense of urgency and is commonly executed in social media live or marketplace live sessions. 

Furthermore, a product video needs to have 3 essential components: 360-degree views, a sense of product dimension, and a call to action.

However, in a noisy digital world, you don’t have much time to catch attention and create a favourable first impression that peaks interest. Consequently, it is vital to provide your consumers with quality visuals that are attractive, engaging, and informative. 

Tiara Nurhalida

A former marketing professional based in Indonesia. Currently an enthusiast business, sales and marketing trend observer, and writer.